THE JOURNAL

Blue Monday, often labelled the “most difficult day of the year”, arrives in the heart of winter. The festive glow has faded, the days still feel short, and the year ahead can feel long and undefined. But at Raffya, we believe this moment isn’t something to fight — it’s something to soften.

Beating Blue Monday doesn’t require a dramatic change. It’s about kindness to yourself, slow routines, and choosing comfort in how you live, dress and move through the day.

January is a time for fresh starts and new habits, making it the perfect month to focus on nourishing your body. With the colder weather taking its toll, maintaining a healthy diet is essential to support your immune system and overall well-being. Embracing healthy recipes for January not only keeps you energised but also helps establish long-lasting nutritional habits.

January often heralds a wave of fresh starts and ambitious resolutions, with many setting out to overhaul their routines and achieve significant personal growth. Among the wellness trends gaining momentum is the "75 Soft Challenge in January," a gentler, more sustainable approach to self-improvement. Unlike its more rigorous counterpart, the 75 Soft Challenge encourages balance, mindfulness, and self-compassion. This focus on progress over perfection makes it an excellent way to foster healthy habits while being kind to yourself.

There’s something undeniably magic about escaping to the countryside for the holidays. Frosty walks. Crackling fires. Star-bright evenings. Whether you're staying in a cosy cottage, a rustic barn conversion, or visiting family in the country, the season calls for comfort, warmth and quietly elegant dressing.

Here’s how to embrace the countryside at its winter best—plus the Raffya outfits that will take you from bracing walks to fireside dinners in effortless style.

Christmas can be a beautiful celebration — cosy gatherings, meaningful gifting, food shared with people you love. But it’s also a time of excess: fast décor, fast fashion, fast everything. At Raffya, we believe in slowing down, choosing well, and investing in pieces that last far beyond the festive season.

Here’s how to celebrate consciously this year, while still looking and feeling wonderful.

Bohemian fashion has always been about freedom — flowy fabrics, textured layers, and that effortless sense of individuality. It’s a look that never dates, evolving each season while staying rooted in creativity and self-expression. Think suede jackets, fringe boots, and prints that tell a story. This season, Raffya captures the spirit of modern boho dressing with pieces that blend relaxed silhouettes and timeless sophistication.

Whether you’re styling up for weekend wanderings or layering for cosy days in the city, here’s how to master the boho look with Raffya’s latest collection.

Christmas is the season for sparkle, warmth, and gathering your loved ones under one roof. Whether you’re planning a relaxed family lunch, a stylish cocktail evening, or a festive brunch with friends, comfort and style should go hand in hand. This year, Raffya’s collection brings you effortless co-ords, soft knits, and elegant dresses that make hosting feel every bit as good as it looks.

This season, your blouse does more than complete an outfit — it sets the tone. Whether you're desk-bound, dinner-ready or somewhere in between, Raffya’s new in tops and blouses bring together everyday ease and understated drama.

With free-spirited tailoring, hand-finished embroidery and rich tonal palettes, this is modern bohemia at its most refined. These are pieces to pair with everything, keep forever, and wear your way.

There’s something about autumn that calls for softness. For comfort that doesn’t compromise on style. And at Raffya, our new in knitwear is here to answer that call — elevated, effortless, and reimagined for every kind of day.

These are knits that move beyond the basics. From playful brights to sculptural shapes, cosy layers to statement dresses, our latest collection brings warmth with personality. Made to be worn your way, and never just one way.

Introducing the Autumn Winter 2025 – New Raffya collection: a celebration of freedom, form, and individuality. Inspired by earthy textures, bold embroidery, and the laid-back bohemian spirit of Marrakech, this season is designed for movement and self-expression. With a palette of rich tones and grounded hues, AW25 reimagines effortless dressing with a raw, powerful edge. From embroidered co-ords to statement outerwear and versatile travel sets, Raffya’s new drop blends comfort with character, offering wardrobe staples that invite you to layer, live and roam.

As the leaves begin to turn and the air shifts with a promise of new beginnings, there's a growing belief that September is the new January. It’s the perfect moment to reset, and what better way to ease into that than with the 75 soft challenge? A more sustainable and self-compassionate version of the 75 hard routine, this challenge encourages small, consistent changes that build better habits for the long term – no extremes, just intention.

And just as you refresh your mindset, now is the time to reset your wardrobe too. This season, invest in high-quality, versatile pieces that bring ease, longevity and quiet confidence to your day-to-day. Raffya’s beautifully crafted collection is full of wardrobe heroes that support your shift into slower living, thoughtful dressing, and autumn elegance.